Cisco, a global leader in networking and IT, recently partnered with FLO Advertising to promote its presence at Cisco Live in Las Vegas. This strategic move to use FLO Advertising’s mobile digital billboard trucks underscores the effectiveness and innovation of outdoor advertising in today’s competitive market.
Cisco’s Campaign at Cisco Live
Cisco Live is a key event for professionals in the tech industry, attracting thousands of IT experts, decision-makers, and enthusiasts from around the world. By advertising on FLO’s mobile billboards, Cisco was able to utilize mobile billboard trucks to direct attendees to Cisco’s booth, ensuring high visibility and engagement throughout the event.
Why Mobile Billboards?
Mobile billboards offer a unique advantage in advertising, especially in a bustling environment like Las Vegas. The trucks are designed to capture attention with their impressive size, vibrant digital displays, and full video and audio capabilities. These trucks are not only eye-catching but also incredibly effective at delivering messages to a wide audience.
FLO Advertising’s mobile billboards are equipped with state-of-the-art technology, ensuring that advertisements are not only seen but also remembered. The trucks’ brightness and size make them stand out even in the vibrant environment of Las Vegas. Additionally, the ability to deliver real-time content changes and detailed reporting on ad performance provides advertisers with valuable insights and flexibility.
Conclusion
Cisco’s use of FLO Advertising’s mobile digital billboard trucks for Cisco Live exemplifies how innovative advertising strategies can significantly enhance brand visibility and engagement. In a city as dynamic as Las Vegas, the ability to stand out and make a lasting impression is invaluable. Mobile billboards offer a versatile, impactful, and highly visible advertising solution, making them an excellent choice for brands looking to maximize their reach.
For more information on how FLO Advertising can help your next campaign, click here to speak to one of our executives.