Las Vegas is home to some of the most competitive trade shows in the country, and standing out during a major event takes more than a great booth design. During the International Roofing Expo (IRE), JobNimbus leveraged mobile digital billboard advertising to increase visibility and build brand awareness during the expo.
With thousands of contractors, roofing professionals, and industry leaders arriving in Las Vegas for IRE, JobNimbus partnered with FLO Advertising to promote their booth across high-traffic areas around the Las Vegas Convention Center. By placing digital ads on a mobile billboard truck, the brand reached attendees before they even stepped onto the convention floor.
Unlike traditional event marketing that relies solely on booth placement, mobile billboard advertising allows brands to extend their presence around and beyond the venue. For exhibitors, this strategy helps bridge the gap between awareness and action. Attendees are more likely to recognize a brand, seek out the booth, and engage when they’ve already seen the messaging multiple times.
Trade shows like IRE are a major investment, and mobile out-of-home advertising is an effective way to maximize that investment. By combining event participation with high-visibility advertising, brands can elevate their presence, drive booth traffic, and make a stronger impact during busy convention weeks in Las Vegas.
Ready to book your next campaign? Click here to contact our team at FLO Advertising.
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