When it comes to engaging communities in fun and interactive ways, The64 is changing the game. The platform takes the excitement of traditional sports brackets and applies it to everyday favorites, allowing users to vote for the “best of” in different categories like best burger, best dessert, best coffee shop, and more. It’s a unique way to turn friendly debates into community-driven competitions, where every vote counts and winners earn serious bragging rights.
To generate buzz and attract new participants, The64 teamed up with FLO Advertising to bring their platform to life on the bustling Las Vegas Strip using our mobile digital billboard trucks.
As part of the campaign, FLO Advertising’s mobile digital billboards highlighted The64’s current live tournaments, such as the “Best Pizza in Las Vegas” competition. These eye-catching LED displays showcased real-time promotions for active brackets, inviting both locals and tourists to join in and cast their votes. By focusing on tournaments that directly connect with the local dining and entertainment scene, the campaign effectively drove curiosity and engagement, encouraging people to visit The64.com and participate immediately.
Why partner with FLO Advertising?
To reach a wide and diverse audience quickly, The64 needed an eye-catching way to showcase their platform. FLO Advertising’s mobile digital billboards provided the perfect solution, delivering bold, animated ads to thousands of tourists, locals, and convention-goers across high-traffic Las Vegas locations.
The collaboration between The64 and FLO Advertising shows the power of combining digital engagement with real-world visibility. By using our mobile digital billboard trucks, The64 captured attention, connected with potential voters, and boosted awareness for their fun, bracket-style competitions.
To vote on the current live tournaments, visit The64.com!
