Customer Questions & Answers
FLO Advertising is a Las Vegas-based mobile out-of-home advertising company specializing in digital LED billboard trucks, static mobile billboards, multi-truck Las Vegas campaigns, convention advertising, and experiential advertising. Below are answers to common questions from brands, agencies, exhibitors, and event marketers planning mobile billboard campaigns in Las Vegas.
1. What is a mobile billboard truck?
A mobile billboard truck is a dedicated advertising vehicle equipped with large digital LED screens or printed billboard displays. Unlike a traditional billboard that stays in one fixed location, a mobile billboard can bring your advertising directly to high-traffic areas, conventions, hotels, sporting events, entertainment districts, and other locations where your target audience is concentrated.
2. How much does mobile billboard advertising cost in Las Vegas?
Pricing depends on the type of truck, campaign dates, number of trucks, route, creative requirements, and length of the campaign. FLO Advertising provides customized quotes for Las Vegas mobile billboard campaigns, including single-day activations, conventions, multi-day campaigns, long-term advertising, and multi-truck takeovers.
3. What permits, licenses, and decals are needed to legally operate a mobile billboard truck on the Las Vegas Strip?
Mobile billboard operators on the Las Vegas Strip must comply with Clark County licensing and operating requirements, including required licensing for the mobile billboard business and its vehicles. FLO Advertising is one of the few grandfathered mobile billboard operators holding legacy vehicle decals for its permitted trucks. Clark County suspended acceptance of new mobile billboard business and vehicle license applications in 2020, making these grandfathered operating rights limited and an important consideration when choosing a Las Vegas mobile billboard company.
4. Where can your mobile billboard trucks operate in Las Vegas?
Routes can be customized around campaign objectives and may include the Las Vegas Strip, Las Vegas Convention Center area, Allegiant Stadium, T-Mobile Arena, Sphere, Downtown Las Vegas, Fremont Street area, major resorts, convention corridors, and other high-traffic areas throughout the Las Vegas Valley.
5. Can you target a specific Las Vegas convention or trade show?
Yes. Convention and trade-show advertising is one of FLO Advertising’s specialties. Campaign routes can be designed around convention centers, attendee hotels, nearby streets, transportation corridors, and other areas where convention attendees are likely to be concentrated.
6. Can you advertise around the Las Vegas Convention Center?
Yes. Mobile billboard trucks can operate on public roadways surrounding the Las Vegas Convention Center, subject to traffic laws, access restrictions, and applicable regulations. This allows advertisers to reach attendees as they travel to and from the convention area.
7. Can you target major events at Allegiant Stadium, T-Mobile Arena, or Sphere?
Yes. Mobile billboard routes and schedules can be designed around major Las Vegas venues to reach attendees before, during, and after concerts, sporting events, conferences, and other high-traffic events.
8. How many hours per day does a mobile billboard campaign run?
FLO Advertising campaigns typically run a minimum of 8 consecutive hours per day. Campaign schedules can be customized around your target audience, convention, event, or activation to maximize exposure during the most valuable hours.
9. Can I choose the hours my billboard truck operates?
Yes. Campaign hours can be scheduled around your audience and objectives. Convention campaigns may focus on attendee arrival and departure periods, while entertainment, nightlife, and event campaigns may concentrate on afternoon, evening, or nighttime traffic.
10. Can I customize the route?
Yes. FLO Advertising works with clients to develop routes based on target audiences, conventions, hotels, venues, events, and geographic areas. Our team can also recommend routing based on Las Vegas traffic patterns, campaign objectives, and applicable operating requirements.
11. How far in advance should I book a mobile billboard truck in Las Vegas?
Booking as early as possible is recommended, especially for major Las Vegas conventions, sporting events, festivals, holidays, and high-demand weekends. Mobile billboard inventory is limited, and popular event dates can book well in advance.
12. What is the difference between a digital and static mobile billboard truck?
Digital mobile billboard trucks use LED displays that can show multiple creatives and, where permitted, motion content. Static mobile billboards use printed vinyl creative and are often a strong option for longer-term campaigns. FLO Advertising can recommend the format that best fits your campaign goals, schedule, and budget.
13. How large are FLO Advertising’s digital billboard screens?
FLO Advertising’s digital billboard trucks feature massive three-sided displays, with side screens approximately 9 feet high by 20 feet wide and brightness of up to 10,000 NITs. The displays are designed for strong visibility in the bright Las Vegas environment during both daytime and nighttime campaigns.
14. Can your digital billboard trucks display video?
Yes. FLO’s digital billboard trucks can display motion creative and video where permitted by applicable regulations. Digital campaigns can also rotate multiple pieces of creative rather than being limited to a single advertisement.
15. Can I run multiple ads or creatives on the same truck?
Yes. Digital campaigns can rotate multiple creatives, allowing brands to feature different products, messages, promotions, calls to action, or campaign variations during the same deployment.
16. Can I change my creative during the campaign?
Yes. Digital creative can be updated during a campaign without printing and reinstalling a physical billboard. This flexibility is especially useful for multi-day conventions, product launches, announcements, countdowns, changing schedules, and time-sensitive promotions.
17. What creative file formats do you need for a digital billboard campaign?
Creative specifications depend on the truck and campaign. FLO Advertising will provide the required screen dimensions, file specifications, and creative guidelines before launch so your design team or agency can prepare the assets correctly. If you have existing creative, send it to our team and we can confirm whether it is ready for the displays.
18. Does FLO Advertising provide Proof of Performance and campaign reporting?
Yes. FLO Advertising provides Proof of Performance (POP) reporting for campaigns. Reporting can include photographs of the advertisement running live, campaign details, display information, and other available campaign measurement data.
19. How are mobile billboard impressions measured?
Mobile billboard impressions can vary based on route, operating hours, vehicle traffic, pedestrian traffic, events, day of the week, and time of day. FLO Advertising can provide available audience and impression measurement along with campaign reporting to help clients understand the exposure generated by their specific deployment.
20. Can I book multiple trucks for a Las Vegas takeover?
Yes. FLO Advertising specializes in multi-truck Las Vegas campaigns. Trucks can travel together as a high-impact caravan or operate across different strategic areas to expand campaign coverage during conventions, product launches, sporting events, entertainment events, and major brand activations.
21. Can you advertise during CES, AWS re:Invent, SEMA, World of Concrete, and other major Las Vegas conventions?
Yes. FLO Advertising works with brands, agencies, exhibitors, and sponsors planning advertising around major Las Vegas conventions and trade shows. Campaign routes and operating hours can be designed around convention venues, attendee hotels, surrounding streets, and the traffic patterns associated with each event.
22. Can you target specific hotels or areas where convention attendees are staying?
Yes. Mobile billboard campaigns can be designed around convention venues and major hotels where attendees are concentrated. This gives brands an opportunity to reach attendees beyond the trade-show floor as they travel between hotels, meetings, restaurants, entertainment venues, and convention facilities.
23. Do you offer mobile billboard campaigns for product launches and brand activations?
Yes. Mobile billboard trucks are well suited for product launches, experiential advertising, grand openings, brand activations, and special events because the campaign can move between audience concentrations and operate during specific high-value periods. Digital creative can also be changed throughout the campaign.
24. What is FLO Advertising’s 3D Holographic Experience Truck?
FLO Advertising’s 3D Holographic Experience Truck is a mobile experiential advertising platform that uses HYPERVSN technology to create attention-grabbing 3D visual content. It gives brands an alternative to a traditional digital billboard truck for high-impact product launches, events, conventions, and experiential campaigns.
25. How do I get a quote and book a mobile billboard campaign in Las Vegas?
Send FLO Advertising your campaign dates, desired operating hours, number of trucks, target locations or event, creative needs, and campaign goals. Our team can recommend the appropriate truck, route, schedule, and campaign structure and provide a customized quote.